In the CDC flu campaign, which motivation is used to encourage actions to avoid serious illness?

• A. Emotional appeal
• B. Self-preservation
• C. Economic incentive
• D. Celebrity endorsement

Answer: (B)

The main idea is that health campaigns often rely on self-preservation—the motivation to protect your own health. In the CDC flu campaign, the actions promoted—such as getting vaccinated, practicing good hygiene, and staying home when sick—are framed as ways to avoid serious illness for yourself. That personal health protection drives the behavior more directly than other motives, making self-preservation the best fit. Emotional appeal can play a role, but the emphasis here is on preventing harm to one's own body. Economic incentives focus on money, which isn’t the primary driver in this context, and celebrity endorsements rely on a figure rather than personal health risk.