In the context of evaluating sources, what is a social motive?

• A. To Persuade People To Change Opinions
• B. To Sell A Product
• C. To Present Data Neutrally
• D. To Ensure Universal Truth

Answer: (A)

A social motive means a source is created to influence how people think and behave in society. When a source has this motive, its goal is to persuade others to adopt a belief, support a cause, or take action on an issue, often using argument, emotion, or framing to shape public opinion. For example, a campaign flyer, advocacy post, or public relations piece aims to sway readers or viewers and mobilize support.

This fits the idea of evaluating sources because you’re looking for intent behind the message. Selling a product centers on profit, presenting data neutrally aims to inform without persuasion, and claiming universal truth implies certainty rather than a conscious effort to persuade people.